AI models are turning into a commodity, and that quietly changes the math on competitive advantage. If everyone can call the same models, the code itself stops being your edge. That's the case Jim Fairweather, Head of AI GTM at Google, makes in this clip from Domo BUILD 2026. His argument cuts through what he calls the model-only illusion: a level playing field is not an advantage. The teams pulling ahead are the ones aligning three things at once, code, context, and capacity, because a model is only as sharp as the data feeding it. So data hygiene stops being a back-office chore and becomes the actual work. Fairweather points to a shift already underway. The gold-rush phase of AI experimentation is cooling off, and operational excellence is what comes next. The builders who win design digital assembly lines that are resilient, cost-effective, and secure, and that solve genuine human problems. Learn more: https://bit.ly/4pkXJja

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