Ask marketing, finance, and sales what an "active customer" is, and you'll get three different answers from the same database. A semantic layer gives everyone one shared truth. This is not a data problem. It's a definitions problem, and AI makes it worse by pulling from those same conflicting definitions and answering with confidence anyway. What's missing is metadata: data about your data. This explainer breaks down how a semantic layer sits between raw data and anyone asking questions, so business terms like "active customer," "campaign," and "success" get defined once and every person and every AI agent gets the same answer. Made for data professionals and decision-makers across marketing, finance, and sales. Subscribe for more data and AI explainers, and see how Domo keeps AI grounded in governed data Learn more: https://bit.ly/456lfHg

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