Every analytics journey begins with a single problem to solve, but what comes next often determines long-term success. In this session, Timothy Igoe shares lessons learned from deploying Domo across three organizations at different stages of maturity, revealing the common patterns that separate early wins from lasting impact. Through a practical, three-stage strategic framework and real-world case studies, attendees will learn how to demonstrate ROI, avoid common pitfalls, and evolve from tactical use cases to enterprise value. The session also highlights how Radian Generation is using Domo and AI Agents to augment and support service and product offerings, with an ROI over 300%. Attendees will leave with a clear, adaptable methodology for planning what comes next, no matter where they are in their Domo journey. Takeaways: • Navigate the Journey with Confidence: Identify which stage your organization is in and understand the risks, opportunities, and next steps to move forward. • Prove and Sustain ROI: Learn how to demonstrate value early and often to secure budget, build advocacy, and create long-term platform stickiness. • Scale with Strategy, Not Urgency: Understand how to move from isolated wins to enterprise value, including expansion into embedded analytics and advanced use cases.

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