Driving consistent adoption in Domo requires more than accurate data; it requires building trust, habit, and relevant experiences with data that people want to return to. In this intermediate session, see how Mindstream Media’s analytics team did just that—turning Domo into a daily destination for media planners, platform managers, and executives. Explore practical strategies to reinforce trust and end-user engagement with data daily. Attendees will leave with replicable approaches to increase company-wide adoption, especially in organizations where the data is already accurate, but users don’t log in consistently. Takeaways: • Build trust through transparency: Establish authority with clear QA processes, using Magic ETL and AI-enhanced workflows, to help users trust the numbers and feel confident engaging with data. • Make usage a habit: Grow interdepartmental usage by centralizing disparate systems, incorporating elements of users’ day‑to‑day workflows, and automating cross-team tasks with governed, app-based solutions. • Design relevant experiences people return to: See how personalized, role-based homepages, controlled through data governance and PDPs, transform Domo into a daily destination that is easy to navigate and tailored to what each person works on daily.

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