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公式動画＆関連する動画 [The end of the awareness phase and the rise of decision-ready buying]
The traditional awareness funnel has evolved. It’s no longer about reaching as many people as possible — it’s about ensuring the right people connect meaningfully with your brand. Meredith Winczewski, Chief Marketing Officer at Honeywell Industrial Automation, shares how focusing on intent-driven engagement allows businesses like Honeywell to build trust faster and shorten the path from interest to action.
Follow #Honeywell on social media:
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Learn more:
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The latest stories about our technology and people: https://www.honeywell.com/us/en/news
The future is what we make it: https://www.honeywell.com/us/en/future
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