What looks like a single Ferrari wall is actually hundreds of perfectly orchestrated prints, each with its own data, material, and logic behind it. In this video, Eric McEvoy, Solution Architect, and Tim Stefl, Commercial Category Manager, take you behind the scenes to reveal how one iconic image was engineered across multiple substrates, inks, and frames — without compromising color or quality. It's a stress test of what modern print systems can really do, and a clear example of why the HP Indigo 18K Digital Press is built for. From a 7.5 ft × 7 ft tiled wall to hundreds of unique prints across multiple substrates and inks, the project put digital print production to the test — while maintaining exceptional color consistency across hundreds of jobs. What you'll see: - How a complex, multi-card large-format print job was architected using rules-based conditional logic and variable data workflows - Why the HP Indigo 18K Digital Press was the only press capable of delivering this level of color precision across multiple substrates Whether you are a print service provider, brand manager, or production specialist — this is proof that no other digital press delivers this range of capability. Learn more about the HP Indigo 18K Digital Press: https://www.hp.com/us-en/industrial-printers/indigo-digital-presses/commercial-digital-presses/18k-printing-press.html Book your personalized demo: https://reinvent.hp.com/industrial-printers-book-demo-us Follow HP Digital Print for more customer stories, digital printing insights, and innovations: https://www.linkedin.com/showcase/hp-digital-print/ Tags: #HPIndigo #DigitalPrinting #HPIndustrialPrint #HPIndigo18K #PrintInnovation #Ferrari #ColorConsistency #CommercialPrinting #PrintTechnology #VariableDataPrinting

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