Bioplast is driving innovation in flexible packaging with the HP Indigo 200K Digital Press, using digital printing to deliver greater customization, flexibility and efficiency for its customers. In this customer testimonial, Ilaria Apicella, Team Leader of the Digital Division at Bioplast, shares how the company’s move into digital printing is helping it respond to changing market demands and deliver more agile packaging solutions. With more than 30 years of experience in the flexible packaging sector, Bioplast adopted HP Indigo 200K technology to address growing demand for customized products, short production runs and faster job changeovers — without lengthy setup times. With HP Indigo digital printing, Bioplast can: • Produce customized flexible packaging and small batches efficiently • Switch between jobs quickly with reduced setup requirements • Support variable data printing across individual tracks • Enable new marketing and product personalization opportunities • Help customers test and produce different product variants with lower investment • Combine flexographic, rotogravure and digital printing technologies according to customer needs • Respond to growing demand for more sustainable and recyclable solutions, including for smaller production runs Variable data printing also creates new opportunities for brands to turn packaging into a more personalized experience — connecting the product with consumers from research through to purchase. For Bioplast, digital printing is not simply about adding another production technology. It is about increasing flexibility, responding to customer needs and continuing to innovate in a rapidly evolving flexible packaging market. Learn more about HP Indigo digital printing and flexible packaging solutions: https://www.hp.com/us-en/industrial-printers/indigo-digital-presses/labels-flexible-packaging-digital-presses/200k-printing-press.html Follow HP Digital Print for more customer stories, digital printing insights, and innovations in labels and packaging: https://www.linkedin.com/showcase/hp-digital-print/ #HPIndigo #HPIndigo200K #flexiblepackaging #digitalprinting #packaginginnovation #VariableDataPrinting #sustainablepackaging #customertestimonial

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