Less than half of marketers know their audience's interests—here's how the pros build customer personas that actually work *Download HubSpot's free customer persona templates and start building profiles that help you truly understand your audience.* 🔗 https://clickhubspot.com/e7fd75 According to HubSpot's annual survey, less than half of marketers know their audience's interests, hobbies, products they're interested in, and where they consume content. In this Marketing Beginner vs. Pro episode, discover why beginner marketers overwhelm customers with too many questions while pros use strategic "value exchange" surveys that benefit both the business and the customer. What You'll Learn: Why asking too many questions causes customer fatigue and lost sales How to build questions into your sales funnel that provide mutual value The difference between surface-level personas and rich customer representations Why mixing facts with storytelling creates better personas How to use AI tools like Gemini and ChatGPT to explore customer motivations Nike's gold-standard approach: The Athletic Enthusiast, Style-Conscious Urbanite, and Aspiring Athlete How to get organizational buy-in and actually use your personas (don't bury them in a drawer!) Timestamps: 0:00 - The Audience Problem 0:58 - Research Done Right 2:32 - Building Customer Personas 5:02 - Actually Using Your Personas 6:13 - Key Takeaways & Next Steps #CustomerPersona #MarketingBeginnerVsPro #SmallBusinessMarketing #DigitalMarketingStrategy #MarketingTips #AudienceResearch #CustomerInsights #EntrepreneurTips #ContentMarketing Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot

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