AEO vs SEO: Discover the 6 trends separating brands AI recommends from brands buyers have to search for themselves. *Get the data behind every trend in this video — download HubSpot's FREE 2026 State of AEO Report:* 🔗https://clickhubspot.com/278j Download the free AEO grader and get your score in 30s: 🔗https://www.hubspot.com/aeo-grader AEO (Answer Engine Optimization) is changing how buyers discover brands — and most marketers don't even know they're losing ground. In this video, we break down 6 key AEO trends from HubSpot's 2026 State of AEO Report, covering how to get cited by AI, why your AI SEO 2026 strategy isn't enough anymore, and exactly how to fix your AI visibility across ChatGPT, Perplexity, and Gemini. Whether you're an SMB owner, marketer, or entrepreneur, this is the clearest breakdown of Answer Engine Optimization you'll find — with a step-by-step action plan you can start today. 00:00 AEO vs SEO, Are they the same? 01:33 Trend 1: AI Answers Are Buying Decisions 04:25 Trend 2: Most Brands are "Doing AEO" Wrong 07:01 Trend 3: The Content Types AI Actually Cites 09:35 Trend 4: Your Page Structure is Losing You Citations 12:33 Trend 5: Your AEO Strategy Stops Too Early 14:49 Trend 6: SEO and AEP Are Not Rivals Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #AEO #AnswerEngineOptimization

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