Is optimizing for generative AI just SEO with a new name? iPullRank CEO Mike King says absolutely not, and he's got 30 seconds to tell you why. Welcome to The Last Word, where marketing experts drop their most controversial, no filter takes on what's really happening in the industry. AEO (Answer Engine Optimization) isn't SEO 2.0. It's a fundamentally different strategy for a fundamentally different search landscape. Watch the full Field Notes episode to hear Mike's complete breakdown on how to win in AI search. Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #AEO #SEO #ChatGPT

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