*Grab HubSpot's free Market Research Kit packed with plug-and-play templates and AI prompts for smarter campaigns.* 🔗 https://clickhubspot.com/241c9e Got a great campaign idea but no clue where to start? The Express Stage of HubSpot's Loop Marketing Playbook is your answer. This tutorial walks you through the exact 5-step AI-powered market research process I used to turn a "joke" product (matching onesies for humans and dogs) into a campaign that generated 50,000+ organic views and 422 pre-order signups in just one week. Learn how to build your campaign foundation through competitor research, audience profiling, voice development, storytelling, and visual identity - all using AI prompts from HubSpot's Loop Marketing Prompt Library. FREE AI PROMPT LIBRARY: Get instant access to 100+ expert AI prompts for each stage of the Loop Marketing playbook. 🔗https://clickhubspot.com/8c16f7 What You'll Learn: How to conduct AI-powered competitor research to find market gaps The Ideal Customer Profiler prompt to discover your target audience Customer Language Decoder technique to build authentic campaign voice Brand Story Architect framework to create emotional connections Style guide creation using AI to match your campaign tone and story Real campaign example: TrailMates Foursies case study breakdown VIDEO TIMESTAMPS: 0:00 - Campaign Research Made Simple with AI 0:48 - Loop Marketing Playbook Series Introduction 1:36 - Step 1: Snoop the Competition (Competitor Research) 2:30 - Step 2: Find Your People (Ideal Customer Profile) 3:51 - Step 3: Talk to Them (Build Campaign Voice) 4:30 - Step 4: Connect Emotionally (Campaign Story) 5:22 - Step 5: Look the Part (Style Guide) 6:29 - Moving to the Tailor Stage LOOP MARKETING VIDEO SERIES: This is Part 1 of our Loop Marketing Playbook series: Video 1: Express Stage (You Are Here) - Market Research & Foundation Video 2: Tailor Stage (Coming Soon) - Content Creation Video 3: Amplify Stage (Coming Soon) - Distribution & Promotion Video 4: Evolve Stage (Coming Soon) - Optimization & Iteration RELATED VIDEO(S): How to Launch a Marketing Campaign with AI: https://www.youtube.com/watch?v=3o3j1HiUb-k&t=1s Loop Marketing, Explained: https://www.youtube.com/watch?v=Pv-lPAukoMI&t=52s WHAT IS LOOP MARKETING? Loop Marketing is HubSpot's modern marketing framework that replaces the traditional funnel with a continuous loop focused on Express, Tailor, Amplify, and Evolve stages. The Express Stage (covered in this video) is where you build your campaign foundation through research, insight, and clarity before creating any content. THE 5-STEP EXPRESS STAGE FRAMEWORK: Competitor Research - Analyze what's already out there and find your unique angle Ideal Customer Profile - Define exactly who your campaign is for Campaign Voice - Build authentic messaging using customer language Campaign Story - Create emotional narrative that connects with your audience Style Guide - Design visual identity that matches your tone and story Perfect for: Small business owners, digital marketers, campaign managers, content creators, marketing managers, entrepreneurs, brand strategists, social media managers, product marketers 📔 Favorite Free Certification Courses: • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification • SEO Training Course: https://clickhubspot.com/SEO-Training-Course • Inbound Course: https://clickhubspot.com/Inbound-Certification • Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification • Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification • Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification • Taking your Business Online Course: https://clickhubspot.com/Business-Online Hundreds of FREE Marketing Tools at your fingertips. Subscribe to take your business to the next level! Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now! ⚠ Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #LoopMarketing #MarketResearch #AIMarketing #CampaignStrategy #MarketingTutorial #AITools #DigitalMarketing #ChatGPT #MarketingStrategy #ContentMarketing #AudienceResearch #BrandStrategy #MarketingPlaybook #ExpressStage

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