How an Unhinged Owl Built One of the Internet's Strongest Brand Identities *Download our FREE Brand Strategy Toolkit:* 🔗 https://clickhubspot.com/0a30e5 A chaotic green bird threatens users, crashes events, and attends fake funerals. This isn't randomness—it's calculated brand strategy. THE STRATEGY: Duolingo's guidelines define their mascot as "playful, energetic, and unpredictable." This personality appears consistently across social media, app interface, notifications, and campaigns. WHY CHARACTER-DRIVEN BRANDING WORKS: Creates instant recognition and emotional connection Personality becomes memorable shorthand for values Content creation becomes easier with established persona THE INSIGHT: Instead of generic logos, character-based branding transforms abstract attributes into tangible, shareable moments audiences remember. What personality trait would your brand character embody? #BrandStrategy #Duolingo #BrandIdentity #CharacterBranding #MarketingStrategy #BrandPersonality Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot

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