*Learn what is Aeo and test our Free AEO Grader* 🔗 https://clickhubspot.com/f2c339 *HubSpot's Early-Signs Guide to AI Engine Optimization (AEO):* https://clickhubspot.com/d0dbf2 Is ChatGPT on the verge of overtaking Google for search traffic? According to Semrush, yes... and that means marketers need a whole new strategy. It's called AEO (Answer Engine Optimization), and if you're not optimizing for it yet, you're about to become invisible in AI search. In the first episode of Field Notes, we're breaking down exactly what AEO is, how it differs from traditional SEO, and, most importantly, how to actually do it. We brought in Mike King, founder and CEO of iPullRank, a content marketing and enterprise SEO agency focused on relevance engineering, to share the tactics that are working right now. Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification 00:00 - Intro 00:56 - What is AEO? 01:22 - Where to start with AEO 02:12 - Test AEO readiness with AEO Grader 02:45 - How to optimize for AEO 03:29 - What works for AEO on-site 05:17 - AEO tactics that don't work 06:30 - What works for AEO off-site 07:18 - How to leverage brand marketing on Reddit 08:35 - How to approach digital PR 09:50 - Benefits of consistent messaging 10:45 - Aligning content strategy with goals 12:13 - The Last Word 14:40 - AEO in Review /// Field Notes is a show for marketers, founders, and SMBs who want to stay ahead of what's working now. Hosted by Kyle Denhoff (Senior Director of Content at HubSpot) and Aja Frost (Senior Director of Global Growth and Paid Advertising at HubSpot), each episode breaks down emerging marketing tactics with real strategies you can apply immediately. About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot

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