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公式動画&関連する動画 [The Lead Gen Channel Most B2B Brands Are Completely Missing]
What if your biggest lead gen breakthrough is a channel you're not even measuring?
HubSpot's organic Google traffic declined. But buyers weren't gone. They were asking ChatGPT. Asking Gemini.
HubSpot wasn't always the answer.
So they shifted strategy. Stopped optimizing for Google. Started optimizing for AI answer engines.
The result? 1,850% increase in qualified leads. 433% improvement in AI citations.
Same content. Different optimization target.
THE REALITY: Your buyers are already on ChatGPT and Gemini right now. If you're not showing up in their answers, you don't exist to them at that stage.
You can check exactly where your brand stands with HubSpot AEO. Enter your brand, your competitors. See who AI is recommending. See who it's ignoring.
Your biggest lead gen opportunity might not be a new channel. It's the one you haven't been measuring.
#AISearch #LeadGeneration #AEO #MarketingStrategy #HubSpot #B2BMarketing
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