*Download our free AI-powered guide and turn this marketing math into a complete marketing plan in minutes.* 🔗 https://clickhubspot.com/13aedc Stop guessing at marketing. There's a formula that tells you exactly what to do — and it starts with one number: your revenue target. In this video, I sit down with Abby Murray, CEO and Co-Founder of Storyarb, who has applied this reverse-engineering marketing math to Fortune 500 companies, B2B startups, and her own businesses. She walks us through the exact equation step-by-step so you can build a marketing plan that's tied directly to real business results. Here's what we cover: The Sales Numbers You Need First Before you build any marketing plan, you need three numbers from your sales team: average contract value, win rate, and sales cycle length. These are the foundation of the entire equation. How to Reverse-Engineer Your Marketing Goals Starting from your revenue target, you work backwards through customers → demos → traffic to figure out exactly what marketing needs to deliver — no gut feelings required. Choosing the Right Marketing Mix Whether you're sales-led, product-led, or a mix of both determines which channels deserve your time and budget. Learn how to assign weight to channels based on what's actually worked for your business in the past. Measuring What Matters Set KPIs that align with your sales cycle, create real cross-team alignment, and finally have the data to justify your marketing budget to leadership. TIMESTAMPS 0:00 – Why marketing is a math problem 1:27 – The sales numbers you need first 3:04 – How to reverse-engineer your revenue 3:38 – Choosing your marketing mix 4:47 – Setting KPIs and measuring success 6:50 – How to justify your marketing budget WHO THIS VIDEO IS FOR: This tutorial is built for small business owners, marketers, and entrepreneurs who are tired of marketing on instinct and want a repeatable, data-driven system that ties directly to revenue. #MarketingStrategy #DigitalMarketing #MarketingTips #SmallBusinessMarketing #MarketingMath #ContentMarketing #YouTubeMarketing #MarketingPlan #B2BMarketing #AIMarketing Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot

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