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公式動画＆関連する動画 [Why Your Substack Isn't Growing]
Most Substack tutorials skip the most important decision you'll ever make about your newsletter.
Hub or spoke?
Your hub is where your most authentic thinking lives. Your YouTube. Your podcast. Your newsletter. Everything flows from it.
Your spokes are distribution. LinkedIn posts. Short-form. Email. Ideas pulled from the hub and sent everywhere.
Substack can be either one. If you don't make this call before building, you'll end up with the wrong newsletter for your actual goal.
That's usually why it's just sitting there.
HUB NEWSLETTER: Your primary creative home. Deep, long-form thinking. Builds audience loyalty. Slower growth but stronger connection.
SPOKE NEWSLETTER: Distribution channel. Repurposed ideas. Drives traffic elsewhere. Faster growth but less ownership.
Before you write a single issue, decide: Hub or spoke?
Everything else follows from that choice.
Pick the wrong one and you'll wonder why it's not working. That's not a content problem. That's a strategy problem.
#Substack #NewsletterStrategy #ContentStrategy #WritingCommunity #CreatorEconomy #SubstackTips
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