Want to see what creators *actually* care about when partnering with brands? Dive into HubSpot's free Creator Survey* 🔗 https://clickhubspot.com/dcb203 Most brands treat creators like ads — here’s how to build partnerships that actually drive trust, demand, and growth. In this episode of Field Notes, we break down how modern creator strategy actually works — from finding the right creators, to building partnerships that last, to measuring what really matters beyond vanity metrics. Creator and influencer marketing has entered a new era. It’s no longer about buying posts or chasing follower counts — it’s about credibility, trust, and long-term relationships. In this episode, HubSpot’s marketing leaders are joined by Alanah Joseph, HubSpot’s Head of Creator Partnerships, to unpack how brands can build creator programs that drive real demand and brand equity. 📌 Why this matters for marketers & SMBs: Creators influence how people discover, trust, and buy from brands — but most businesses approach creator marketing the wrong way. If you’re treating creators like ad inventory instead of partners, you’ll struggle to see meaningful results. This episode gives you a practical, scalable framework to build creator relationships that drive awareness, demand, and trust — even with a small budget. 00:00 – Intro 01:00 – HubSpots approach to creator relationship-building and strategy 02:30 – How to find the best-fit creators for your brand 03:20 – How to think about the goal-to-channel match 04:09 – How to find the right creators for your brand 06:50 – How to structure partnerships creators actually want 08:35 – Free Creator Survey 08:56 – Examples of brands doing creator marketing right 11:12 – Creator success metrics 13:15 – Free Creator Survey 13:30 – The Last Word Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot

 364      20