What This $100K TikTok Live Teaches About Social Commerce *Get HubSpot's FREE Marketer's Guide to TikTok with proven strategies, content templates, and conversion tactics that turn scrollers into customers here: * 🔗 https://clickhubspot.com/bf0210 A boutique previously averaging $40K per broadcast collaborated with TikTok Shop and doubled their revenue during a single streaming session. THE STRATEGY: Three-day promotional runway before broadcast Multi-channel reminders via email and text messaging Positioned as limited-time exclusive opportunity THE EXECUTION: Created urgency through flash-sale positioning with special pricing available only during the broadcast window. THE RESULTS: 2.8 million viewers tuned in, 4 million cart additions, and sales exceeding $100,000—doubling their previous streaming record. THE LESSON: Successful live commerce requires product launch treatment rather than casual streaming. Pre-event promotion, anticipation building, and exclusivity positioning drive results. KEY PRINCIPLE: Live selling performance correlates directly with pre-broadcast marketing investment and scarcity framing. This approach demonstrates how strategic promotion transforms live streaming from passive broadcasting into revenue-generating events. The difference between average streams and breakthrough results comes down to treating broadcasts as curated experiences worth attending. Could your business benefit from this live selling framework? #TikTokShop #LiveSelling #TikTokLive #EcommerceStrategy #LiveCommerce #SocialCommerce Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot

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