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公式動画＆関連する動画 [The LinkedIn Featured Section Strategy Nobody Uses]
The smartest LinkedIn profiles stopped using Featured as a showcase.
They're using it for something way more valuable.
OLD APPROACH:
Pin accomplishments. Highlight notable projects. Showcase media mentions. Feature posts from 2023.
That's what everyone does. That's also why it doesn't work.
NEW APPROACH:
Use Featured as a conversion lever.
Think about what you actually want someone to do when they land on your profile. Subscribe to your newsletter? Download something? Book a call? Visit your portfolio?
That's what belongs in Featured. Not a post from three years ago.
YOUR FEATURED SECTION SHOULD ANSWER:
What's the next step? What do you want me to do right now?
Pin your newsletter signup. Pin your booking link. Pin your lead magnet. Pin your portfolio.
Make it impossible to miss.
If you're not sure what to feature, ask AI for ideas based on your goals and audience. It'll give you direction.
Featured isn't a museum. It's a conversion tool.
Most profiles waste it. Smart profiles weaponize it.
#LinkedInStrategy #LinkedInProfile #ConversionOptimization #ProfileOptimization #LeadGeneration #LinkedInTips
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