*Get the AEO playbook & report to optimize for AI* 🔗 https://clickhubspot.com/e75909 Whether you're a marketer, founder, or content creator, understanding on-page AEO structure is critical for staying visible in the age of AI search. Over 32% of marketers are already seeing real traffic from AI search engines, but most teams don't know what actually makes a page AEO-friendly. In this episode of Field Notes, HubSpot's Aja Frost and Kyle Denhoff dissect real AEO pages from brands like Webflow to reveal what's working right now. They break down the exact anatomy of content that influences ChatGPT, Perplexity, and other AI search engines—and show you how to build it yourself. You'll learn the specific on-page elements that make AI engines cite your content, the structural tactics top marketers are using, and a practical checklist you can apply immediately. 00:00 - Intro 00:22 - The anatomy of an AEO page vs an SEO page 01:17 - Where to start with AEO content strategy? 02:27 - AEO Best Practice #1: Put the Answer First 03:11 - AEO Best Practice #2: Give More Context 03:29 - AEO Best Practice #3: Add Structure to the Page 04:09 - AEO Best Practice #4: Add an FAQ 05:55 - AEO Best Practice #5: Include Original Insights 07:02 - AEO Best Practice #6: Connect Every Point to the Product 08:18 - HubSpot's Free AEO Playbook 09:09 - AEO Best Practice #7: Embed Schema 10:42 - Who is doing AEO well? 12:25 - How is HubSpot implementing AEO? 14:08 - Recapping AEO Best Practices 16:04 - The Last Word /// Field Notes is a show for marketers, founders, and SMBs who want to stay ahead of what's working now. Hosted by Kyle Denhoff (Senior Director of Content at HubSpot) and Aja Frost (Senior Director of Global Growth and Paid Advertising at HubSpot), each episode breaks down emerging marketing tactics with real strategies you can apply immediately. Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot

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