*Get the FREE Copywriting Crash Course with frameworks, templates, and prompt formulas to make your copy unstoppable.* 🔗 https://clickhubspot.com/79aa33 Is copywriting irrelevant in the AI era? I'm putting the debate to rest in this ultimate copywriting challenge video by going head-to-head with AI in a real street challenge. You'll not only see the psychology behind persuasive writing—revealing why some legendary ads still work decades later—but I'll give you the complete workflow to create on-brand, high-converting copy using AI without sounding generic. Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification You'll learn: • The 4 psychology principles that make copy persuasive (specificity, emotion, memorability, positioning) • How to build your Brand Compass so AI sounds like YOU, not a robot • The exact prompt formula for headlines, emails, landing pages, and social posts • How to audit AI output so it actually converts • The difference between features and benefits (and why it matters) Whether you're a marketer, entrepreneur, or small business owner, this copywriting tutorial will show you how to combine human creativity with AI efficiency to create copy that connects and sells. TIMESTAMPS: 0:00 Intro: Is the end of Copywriting in the AI Era? 1:15 Human vs AI Copywriting Challenge (Street Interviews) 2:46 Copywriting Foundations: What Makes Words Persuasive 3:40 Legendary Ad Breakdown: Think Small vs AI Copy 4:35 The 4 Psychology Principles of Persuasion 6:06 How to Create Your Brand Compass (Exercise) 7:51 AI-Era Copywriting Workflow 8:14 Step 1: Build Your Brand Compass 9:05 Step 2: Choose & Prime Your AI Assistant 10:35 Step 3: Prompt Like a Pro (The Formula) 12:49 Step 4: Refine Your AI Output 13:21 Features vs Benefits (The Secret Sauce) 14:49 Final Thoughts: Human + AI is Unstoppable RELATED VIDEOS: How to Create a Brand Strategy Step-by-Step: https://www.youtube.com/watch?v=cPOuOqpjHi4 TOOLS MENTIONED: HubSpot AI Copywriter: https://clickhubspot.com/ef277a ChatGPT (Free & Plus) Gemini (Free & Premium) Jasper Copy.ai FEATURED BRANDS & CAMPAIGNS: Volkswagen "Think Small" (1959) Duracell "You Can't Top the Copper Top" (1990s) Lululemon Brand Strategy Duolingo Brand Personality Patagonia Mission Statement About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot

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