Getting millions of views but not enough sales? Check out this marketing case study. *Grab the prompts here and see what Loop Marketing can do for your business:* https://clickhubspot.com/cect Download the free AEO grader and get your score in 30s: 🔗https://www.hubspot.com/aeo-grader Getting views but not enough sales? You’re not alone. In this episode of Fix Your Funnel, marketing expert Oren John helps London, CEO of Kickback, turn brand awareness into real revenue using HubSpot’s Loop Marketing playbook—focusing on the Amplify stage. Kickback is already winning with content strategy, collab marketing, and strong brand identity. But they’ve plateaued on dtc business growth—because they’re not reaching new audiences or showing up in the right conversations. In this breakdown, you’ll learn how to: - Amplify your content across multiple channels - Turn one piece of content into 10+ distribution assets - Use Answer Engine Optimization (AEO) to show up in AI search (ChatGPT, Perplexity) - Leverage creators, seeding, and paid ads to scale reach - Convert brand awareness into measurable sales If you're a founder, marketer, or entrepreneur trying to scale content into conversions, this is your playbook. 00:00 Fix Your Funnel: Kickback World 00:46 What is Loop Marketing? 01:27 Meeting London & Current Challenges 03:08 Choosing the Amplify Stage 03:35 Pillar 1: Optimizing for AI Answer Engines 05:03 Pillar 2: Extracting more Value from Content (Owned/External/Clippers) 05:39 Pillar 3: Ads & Creator Targeting 06:14 Whiteboard Strategy: Owned Content 07:18 Whiteboard Strategy: External (Clipping, Collabs, Seeding) 09:48 Whiteboard Strategy: Meta Ads 11:33 Next Steps, Amplify 12:50 60 Day Check-in: The Results of Loop Marketing 17:56 Key Takeaways Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #LoopMarkeing #DTCBrand #ContentMarketing

 1469      40