*Your campaign research is complete, now, learn how to optimize it into personalized customer journeys your audience will love. Grab the free Email Subject Line Cookbook packed with formulas and examples that get opens* https://clickhubspot.com/219d8a You've done your research and defined your audience. Now what? The Tailor Stage of HubSpot's Loop Marketing Playbook is where you turn campaign direction into personal, connected customer experiences. This tutorial walks you through the exact 5-step process I used to build a customer journey that generated 422 pre-order signups - from email sequencing to landing page creation to content that converts. Learn the counterintuitive approach of building your email journey FIRST, then working backwards to create content that feeds into it. This creates seamless, personalized experiences that make your audience think "how did they know that?" FREE AI PROMPT LIBRARY: Get instant access to 100+ expert AI prompts for each stage of the Loop Marketing playbook: https://clickhubspot.com/bb1af1 What You'll Learn: How to map complete customer journeys using AI prompts Why you should build your email first (not your content) Landing page structure based on persona research insights Form creation and contact segmentation in HubSpot Content creation that drives to conversion points Full campaign QA process before launch VIDEO TIMESTAMPS: 0:00 - From Research to Personal Connection 0:57 - Loop Marketing Series Context (Express → Tailor) 2:02 - Step 1: Plan the Journey (Customer Experience Mapping) 3:12 - Step 2: Build Personal Connection (Write the Email First) 4:56 - Step 3: Build the Hub (Landing Page & Form Setup) 6:26 - Step 4: Create First Touchpoint (Content That Converts) 8:27 - Step 5: Test the System (Campaign QA) 9:14 - Moving to Amplify Stage THE TAILOR STAGE IN LOOP MARKETING: The Tailor Stage is where your campaign research (from Express Stage) transforms into personalized customer experiences. Instead of creating random content and hoping it converts, you build a complete journey that guides people from first touchpoint to conversion - with every piece connected and personalized. THE 5-STEP TAILOR STAGE FRAMEWORK: Journey Mapping - Use AI to plan the complete customer path from discovery to conversion Email First - Build your welcome/confirmation email before anything else Landing Page Hub - Create conversion-focused landing page with form and segmentation Content Creation - Develop first touchpoint content that drives to your hub System Testing - QA the entire flow on mobile and desktop THE "BUILD BACKWARDS" APPROACH: Most marketers create content first, then scramble to figure out where it should lead. This tutorial shows you why starting with the EMAIL (the most personal touchpoint) and working backwards creates campaigns that feel cohesive and convert better. Perfect for: Digital marketers, campaign managers, email marketers, content creators, small business owners, marketing managers, entrepreneurs, social media managers, brand strategists, growth marketers TOOLS & RESOURCES MENTIONED: HubSpot Loop Marketing Prompt Library HubSpot Email Editor HubSpot Landing Page Builder HubSpot Form Builder & CRM Segmentation CapCut for video editing Persona-Based Journey Customizer Prompt Email Personalizer Prompt LOOP MARKETING VIDEO SERIES: Part 1: Express Stage - AI Market Research & Campaign Foundation Part 2: Tailor Stage (You Are Here) - Customer Journeys & Personalization Part 3: Amplify Stage (Coming Next) - Multi-Platform Launch Strategy Part 4: Evolve Stage (Coming Soon) - Optimization & Iteration Watch Part 1 (Express Stage) first if you haven't already - it sets up the research and foundation we're building on in this video. RELATED VIDEO(S): How to Launch a Marketing Campaign with AI: https://www.youtube.com/watch?v=3o3j1HiUb-k&t=1s Loop Marketing, Explained: https://www.youtube.com/watch?v=Pv-lPAukoMI&t=52s Loop Marketing Express Stage: https://www.youtube.com/watch?v=7hum3qcLfbg #LoopMarketing #TailorStage #CustomerJourney #EmailMarketing #LandingPages #CampaignStrategy #MarketingAutomation #HubSpot #DigitalMarketing #ContentMarketing #MarketingTutorial #ConversionOptimization #MarketingPlaybook #CustomerExperience Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot

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