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公式動画＆関連する動画 [Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations]
How does a 162‑year‑old company reinvent itself with AI?
In the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, Chief AI Officer at HEINEKEN, live at SXSW. Together, they explore how one of the world’s pioneering brewers is using data and AI to transform marketing, supply chains, sales and decision‑making—all in pursuit of becoming the world’s best‑connected brewer.
From optimizing advertising spend to empowering sales teams with smarter tools, this conversation reveals what it really takes to modernize a global legacy business from the inside out.
🎧 Listen today across all your favorite podcast platforms → https://ibm.biz/~Q71C5aeCK
#ibm #heineken #airevolution #aibusiness
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