🎧 Listen today across all your favorite podcast platforms → https://ibm.biz/~wkpxkEP6w Ever watched a UFC fight and thought, “Wait—what just happened?” 👀 💥 This episode of Smart Talks with IBM goes inside the Octagon with Alon Cohen, the tech leader behind UFC’s analytics, to show how AI helps uncover the moments that decide a fight. Malcolm Gladwell and Alon discuss how UFC and IBM are using real‑time data and machine learning to bring fans closer to the sport than ever before. 00:00 – How Data and AI Are Changing the Way We Watch UFC 01:00 – From Tech Startup to UFC Head of R&D: Alon Cohen's Unusual Career Path 03:08 – Why UFC Had No Useful Statistics and What Rami Did About It 06:18 – How UFC Fight Data Is Collected and What Gets Tracked 09:12 – Why Human Scorers Still Beat Computer Vision in Sports Analytics 11:47 – Using AI and Computer Vision to Automate Fight Data Collection 16:23 – How IBM's Insights Engine Turns Raw Fight Data Into Real-Time Stories 22:20 – Why UFC's Previous AI Partnership Failed and What IBM Did Differently 28:47 – Inside the IBM Insights Engine: How Fight Data Becomes Broadcast Storytelling 32:02 – What Data Actually Predicts Who Wins a UFC Fight 37:54 – How Real-Time AI Insights Change the Experience for UFC Fans 40:37 – The One Question Behind Every UFC Statistic 42:34 – The Future of Sports Broadcasting: Coach Analysis, Volumetric Capture and AI #ufc #mma #ai #ibm #fightanalysis #sportsanalytics

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