Explore the podcast → https://ibm.biz/BdbTRK In this AI in Action episode, David Levy talks with Alon Cohen about how the UFC has turned its deep history of data into clear, meaningful insights. Alon shares how the team has moved from basic number tracking to smart systems powered by machine learning, computer vision and NLP. Thanks to better data management and processing, the team can measure speed, power and even fighter intent with far more accuracy. He explains why combat sports are challenging in terms of AI and data analysis, and how IBM watsonx® helps deliver real-time insights to fans and commentators. The episode also covers why building good AI takes patience, steady improvement and the careful judgment of people who truly understand the sport. 0:00 - Intro 04:11 - Understanding MMA athletes and the culture 07:17 - Identifying the opportunity for statistical analysis in UFC 09:28 - The challenges of AI with real-time fight data 16:24 - How the UFC uses IBM watsonx® to power UFC Insights 21:34 - What data reaches UFC commentators 25:14 - How IBM and UFC built and trained the models 31:08 -How UFC measures the success of AI-driven fan experiences 34:02 - Advice for businesses advancing with AI AI news is moving fast. Keep your business ahead with updates about AI advancements, strategies and expert perspectives → https://ibm.biz/BdbTRa The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity. #ufc #businesstransformation #dataanalytics #aistrategy #digitalinnovation

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