In this InTechnology video, Camille chats with episode co-host John Gildea, Investment Director at Intel Capital, and guest Vivek Sharma, Co-Founder and CEO at Movable Ink about AI and automation in digital marketing. They discuss how AI has transformed digital marketing over the years, the mechanics behind AI-driven marketing, the industries and customers Movable Ink collaborates with, opportunities beyond email marketing through AI and automation, Movable’s platforms Studio and Da Vinci, how their AI models develop intelligence, the impact of AI on real-time offers and supply chain responses, customer concerns about AI in digital marketing, and much more. 0:00 Introductions 2:01 Changes in Digital Marketing with AI 4:33 Mechanics of Automation and AI in Marketing 8:19 Movable Ink’s Industries and Customers 9:39 Personalization across Marketing Communication Channels 12:01 Studio and Da Vinci Platforms 15:56 Movable Ink’s Ensemble AI Models 18:37 Real-Time Offers and Supply Chain Adjustments 22:50 The Future of AI, Automation, and MarTech 26:52 Wrap-Up Learn more about Intel Capital: https://www.intelcapital.com/ For more information, previous podcasts, and full versions, visit our website at https://intechnology.intel.com/ #AImarketing #omnichannelmarketing #IntelCapital #MovableInk The views and opinions expressed are those of the guests and author and do not necessarily reflect the official policy or position of Intel Corporation. If you are interested in emerging threats, new technologies, or best tips and practices in cybersecurity, please follow the InTechnology podcast on your favorite podcast platforms. Apple Podcast: https://podcasts.apple.com/il/podcast/intechnology/id1526572021 Spotify: https://open.spotify.com/show/6RN4ATo5ZDGvgaEj8rLep7?si=EQyu5_A0RvaEDGMdmiiRug Follow our host Camille @morhardt on X: https://twitter.com/morhardt/ Subscribe now to Intel on YouTube: https://intel.ly/3IX1bN2 About Intel: Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Founded in 1968 to build semiconductor memory products, Intel introduced the world's first microprocessor in 1971. This decade, our mission is to create and extend computing technology to connect and enrich the lives of every person on Earth. Connect with Intel: Visit Intel WEBSITE: https://intel.ly/Intel Follow Intel on X: https://intel.ly/Twitter Follow Intel on INSTAGRAM: https://intel.ly/Instagram Follow Intel on LINKEDIN: https://intel.ly/LinkedIn Follow Intel on TIKTOK: https://intel.ly/TikTok Personalized Marketing: How Movable Ink Delivers with AI and Automation | Intel https://www.youtube.com/intel

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