Deepfakes are no longer science fiction—they’re a fast-growing threat to consumers, businesses, and the trust we place in digital content. In this episode, we explore how Norton and Intel are joining forces to fight back with AI-powered protection built directly into the next generation of AI PCs. We break down what deepfakes are, why they matter, and how running detection locally on the device creates stronger, faster security than cloud-only solutions. Our conversation also dives into the broader impact of AI on cybersecurity—both the risks and the opportunities—as well as how Norton is evolving its strategy to meet this new era of threats. From simplifying highly technical solutions for everyday users to anticipating what comes next, you’ll hear how Norton and Intel are shaping a safer digital future. 00:00 Intro 01:03 What is a Deepfake? 02:35 Norton’s Deepfake Protection Explained 05:49 What Makes AI PCs Different from Traditional Computers 06:40 Inside the Norton–Intel Collaboration 07:45 Why Local Deepfake Protection Beats Cloud-Only Solutions 11:10 Raising Consumer Awareness of AI Risks 12:00 Emerging AI-Powered Threats Beyond Deepfakes 13:23 Positive Opportunities AI Brings for Consumers & Brands 14:03 Lessons from the Norton–Intel Partnership 15:08 Norton’s Mission in the AI Era Subscribe now to Intel on YouTube: https://intel.ly/3IX1bN2 About Intel: Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Founded in 1968 to build semiconductor memory products, Intel introduced the world's first microprocessor in 1971. This decade, our mission is to create and extend computing technology to connect and enrich the lives of every person on Earth. Connect with Intel: Visit Intel WEBSITE: https://intel.ly/Intel Follow Intel on X: https://intel.ly/Twitter Follow Intel on INSTAGRAM: https://intel.ly/Instagram Follow Intel on LINKEDIN: https://intel.ly/LinkedIn Follow Intel on TIKTOK: https://intel.ly/TikTok AI PCs and the Future of Cybersecurity: AI-Powered Protection from Deepfakes | Intel https://www.youtube.com/intel

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