Discover the inspiring story of Shawnna Feddersen, founder and CEO of Gameday Couture, in this exclusive J.P. Morgan client feature. Shawnna shares her entrepreneurial journey, from identifying a gap in the women’s sports apparel market to building a thriving brand that’s redefining game day fashion. In This Video: Spotlight on Women’s Sports Apparel: Shawnna reveals how she saw untapped potential in the female sports fan market, noticing women were creating their own custom apparel and demanding more stylish, officially licensed options. Startup Success & Shark Tank Breakthrough: Learn how Gameday Couture’s test market sold out 10 games in a row, leading Shawnna and her husband Kurt to pitch on Shark Tank. Their vision impressed Mark Cuban, who became a key investor and continues to support the brand’s growth. Innovation in Inventory & Technology: Shawnna discusses the pivotal shift to an on-demand production model, allowing Gameday Couture to maximize inventory flexibility and respond quickly to market trends. She shares how embracing technology—even when met with initial resistance—transformed their business operations. Partnership with J.P. Morgan: Hear firsthand how J.P. Morgan has played a crucial role in Gameday Couture’s growth, providing guidance, mentorship, and support through every stage of the company’s evolution. Advice for Entrepreneurs: Shawnna encourages business owners to look beyond their own industries for inspiration and to pay close attention to the habits of younger generations, whose influence is often underestimated. #businessgrowth #jpmorgan #gameday Subscribe to J.P. Morgan: https://www.youtube.com/user/jpmorgan?sub_confirmation=1 About J.P. Morgan: J.P. Morgan is a leader in financial services, offering solutions to clients in more than 100 countries with one of the most comprehensive global product platforms available. We have been helping our clients to do business and manage their wealth for more than 200 years. Our business has been built upon our core principle of putting our clients' interests first. Connect with J.P. Morgan Online: Website: https://www.jpmorgan.com/ X: https://x.com/jpmorgan Facebook: http://facebook.com/jpmorgan LinkedIn: https://linkedin.com/company/j-p-morgan/ Instagram: https://instagram.com/jpmorgan/ Gameday Couture Transforms the World of Licensed Fan Gear for Women | J.P. Morgan https://youtu.be/xqmQveR3aAU

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