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公式動画&関連する動画 [Who Are the Futurists? The Ambitious Consumer Segment Shaping the Future]
Meet the Futurists: a rising consumer segment made up largely of Gen Z and Millennials who are redefining work, income, and ambition. From side hustles and creator careers to entrepreneurship and multiple income streams, these future-focused consumers are constantly pursuing personal, professional, and financial goals. Discover why Futurists embrace spending as a form of identity, delay traditional life milestones, and seek financial tools that support flexibility, financial progress, creator lifestyles, and economic mobility. Learn what brands, banks, and financial institutions must do to win the consumers shaping the future of commerce.
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