A bottle flip may seem simple, but for Gen Z, it reflects something deeper: luck matters. More than half believe success often comes down to chance. Yet they’re far from passive; they’re resilient. 1 in 5 want to start a business 1 in 3 plan to further their education For marketers, this mindset shift changes everything. This content series breaks down Mastercard's proprietary research, thousands of qualitative interviews, and quantitative surveys across the Americas to uncover the real attitudes and behaviors shaping U.S. consumers. The insights featured here come from our Powering Prosperity study. Each insight is delivered as a short-form video designed for teams across product, marketing, portfolio, experience, sales/operations, and creative. The goal: help anyone telling stories at scale turn consumer realities into meaningful action. Subscribe for the latest insights from Tobias Puehse, SVP Insights & Intelligence Americas. Stay Curious!

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