Who are the Catalysts? Predominantly Millennials in the heart of their peak earning and spending years, Catalysts are experience-driven consumers who use money as a tool to unlock freedom, access, convenience, and memorable experiences. From travel and entertainment to sports and culture, they prioritize experiences over status and embrace technology that makes life easier. Discover how this influential consumer segment approaches spending, rewards, digital experiences, and financial services, and what brands can do to keep pace with their fast-moving lifestyles. Based on Mastercard consumer insights research across the Americas.

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