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公式動画&関連する動画 [Marks & Spencer Choose 'Build' Over 'Buy' for New Sparks Loyalty Platform]
In 2020, Marks & Spencer (M&S) relaunched its digital-first loyalty scheme, promising its seven million customers a more personalised and tailored experience. With an anticipated growth in adoption, the digital & data team made the bold decision to build the platform in-house (a cultural shift from its traditional 'buy' model). Join this session to find out why and how this decision was made, and how the M&S team used technologies like MongoDB to scale the platform to support a 200%+ growth in less than a year.
Speaker: Amit Vij, Head Of Software Engineering
Company: Marks and Spencer PLC
Level: Beginner
Language: English
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