Patient-centric trials are essential for the future of clinical development, but there are hurdles to overcome. The industry must adapt to the needs and preferences of patients, incorporate high-quality data, and embrace innovative technology so patients and trials can thrive together. IQVIA is leading the healthcare industry with its unparalleled management of clinical data. SVP, Data Sciences, Safety and Medical Writing Tracy Mayer sits down with Medidata CEO Anthony Costello to explore the growth of patient-centric trials and the adoption of AI that have made this growth possible. Join Tracy and Anthony to discover the future of data management and how it will improve data acquisition and accelerate data delivery, ultimately easing the stress of patient journeys. Episode Chapters 00:00 Introduction 04:28 Tracy's journey to becoming a reluctant disruptor 09:51 IQVIA's use of AI and leading edge of AI 18:14 AI adoption curve speed 22:16 Pioneering the use of wearable sensors 27:56 Getting back to patient-centric clinical trials 34:08 Understanding the value of time in clinical trials Visit our website: https://mdso.io/63cddc Read our blog: https://mdso.io/ze1 Follow Medidata LinkedIn: https://mdso.io/s7r Instagram: https://mdso.io/rng X: https://mdso.io/8du Follow Anthony LinkedIn: https://mdso.io/mfp Follow Tracy LinkedIn: https://mdso.io/lj27 #podcast #clinicaltrials #digitaltherapeutics #digitalhealthcare #patientcare

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