This is Payal’s story, a Head of Social Marketing at Novartis who is involved in delivering our Arogya Parivar program, or healthy family in Hindi. This social business model aims to bring healthcare access to underserved communities throughout India. In vulnerable populations in rural India, Payal explains, it is women’s health that is the most neglected, resulting in consequences for the health of the whole family. Payal has made it her mission to ensure that women, who may otherwise find themselves at the bottom of the healthcare pyramid, are educated and supported to help both themselves and their families using the power of storytelling to encourage health-seeking behaviors. On International Women’s Day, and every day, we’re committed to continuing to #EmbraceEquity to help us reimagine medicine for more patients around the world through our Healthy Families program and beyond. This starts with our people and our pledge with the Equal Pay International Coalition (EPIC) to achieve gender balance in management and ensure pay equity and transparency for all our employees globally. Learn more about our collective commitment to embrace gender equity at Novartis: http://bit.ly/3YtFpWa ©2023 Novartis AG

 10310      106