Welcome to the Auth0 Platform Keynote from Oktane, presented by Gareth Davies (CPO, Auth0), Monica Bajaj (SVP Engineering), Monica Roberts, Mira Sharma, and Sam Rosen, featuring real-world growth stories from Dine Brands and Rocket. In the agentic era, identity has evolved beyond a functional necessity—it is now a board-level discussion and a direct fuel for business growth. Modern enterprises no longer have to compromise between driving revenue conversions and mitigating risk. With Auth0, organizations can optimize customer acquisition, boost lifetime value, and eliminate friction while protecting their brand against emerging AI security threats. Discover how Auth0 extends customer identity across consumer experiences, B2B multi-tenancy, and autonomous AI agents. 5 Key Takeaways : Auth0 Identity Conversion Suite: Featuring Anonymous Sessions and the Experiment Center, Auth0 allows consumer brands to capture customer intent and wishlist data from their very first visit—before login—while enabling natively built A/B testing to optimize conversion flows and eliminate cart abandonment. Universal Components for Agents & Universal Commerce Protocol (UCP): Auth0 brings secure identity directly into conversational AI chats. Universal Components for Agents dynamically renders sandboxed forms for passkeys and payments without exposing sensitive data to LLMs. Additionally, Auth0 is one of the first identity providers supporting Auth for UCP (Google Universal Commerce Protocol), enabling seamless, identity-linked shopping directly inside Google Gemini. Auth0 B2B Connect: B2B companies can now layer enterprise-grade capabilities—including SSO, SCIM, and multi-tenancy—directly onto their existing homegrown auth stacks without costly platform migrations, shrinking multi-year enterprise onboarding efforts down to days. Auth0 Agent Gateway for B2B: Extending tenancy controls to autonomous AI agents, Auth0 Agent Gateway acts as an organization-aware control plane. It manages access policies, credential injection, and audit logging across downstream MCP tools (like Workday, BambooHR, and Slack) tailored per enterprise customer. Realizing Board-Level Business Outcomes: Real-world deployments show that identity directly impacts bottom-line results. For example, Dine Brands achieved a 15% increase in order value through AI commerce channels while reducing account takeovers and loyalty abuse by over 95%. Learn how industry leaders like Rocket and Dine Brands turn identity into a scalable growth engine. 📌 Resources & Links: Learn more about Auth0 Customer Identity Cloud: https://auth0.com/ Explore Auth0 B2B Connect: https://auth0.com/docs/get-started/b2b-connect-enterprise Discover Auth0 for Agentic Commerce: https://auth0.com/resources/ebooks/the-identity-layer-behind-agentic-commerce Chapters 0:00 - Welcome & Identity as a Growth Multiplier 02:08 - Identity as a Board-Level Discussion 03:07 - Customer Spotlight: Dine Brands 05:24 - Turning Consumer Identity into Growth 08:17 - Introducing Auth0 Identity Conversion Suite 10:00 - Demo: Anonymous Sessions & Experiment Center 13:00 - Announcing Universal Components for AI Agents 14:03 - Demo: Secure In-Chat Payment & Passkey Verification 16:39 - Agentic Commerce with Google Universal Commerce Protocol (UCP) 18:07 - Demo: Google Gemini & StoreZero UCP Integration 21:30 - B2B Identity: Winning & Retaining Enterprise Deals 22:46 - Announcing Auth0 B2B Connect 23:31 - Demo: B2B Connect & Self-Service Enterprise Onboarding 29:03 - Extending B2B Identity to Autonomous AI Agents 30:20 - Announcing Auth0 Agent Gateway 31:02 - Demo: Multi-Tenant Agent Gateway & MCP Routing 38:04 - Customer Spotlight Video: Rocket Mortgage 40:42 - Fireside Chat: Gareth Davies x Jacob Byrd (Rocket) 45:48 - Key Takeaways: Driving Your 2027 Revenue & Risk Goals #Auth0 #Oktane #CIAM #AgenticCommerce #B2BConnect #CustomerIdentity #Cybersecurity #EnterpriseAI #DeveloperTools #IdentitySecurity Keywords Auth0, Gareth Davies, Auth0 Keynote, Oktane Keynote, Customer Identity Cloud, Auth0 B2B Connect, Auth0 Agent Gateway, Universal Commerce Protocol, Auth for UCP, Universal Components for Agents, Auth0 Anonymous Sessions, Auth0 Experiment Center, Agentic Commerce, Model Context Protocol MCP, Dine Brands Auth0, Rocket Mortgage Auth0, CIAM AI Security, Passkeys Auth0, Google Gemini Shopping Auth

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