Identity is no longer just a functional necessity—it is the fuel that powers modern business growth and a primary driver for board-level strategy. In this highlight reel from the Oktane Auth0 Platform Keynote, learn how identity bridges the historical divide between CISO security mandates and CDO goals for frictionless conversion. By balancing revenue maximization with risk mitigation, Auth0 turns identity into a true growth multiplier. Key takeaways: • Bridging Revenue & Security: Identity bridges CISO security mandates and CDO conversion goals, proving organizations can maximize revenue while decreasing risk at the same time. • Auth0 Anonymous Sessions: Capture user intent and shopping wishlists from an anonymous visitor's very first interaction, allowing newly created accounts to inherit prior browsing history before a single purchase is made. • Universal Components for Agents & UCP: Secure agentic commerce by bringing identity into AI interactions without putting sensitive data into the hands of the LLM. Auth0 is one of the first identity providers to support Google's Universal Commerce Protocol (UCP), allowing customers to access loyalty benefits and purchase through third-party AI agents. • Auth0 B2B Connect: Eliminate multi-year migration headaches by layering Auth0’s enterprise capabilities directly onto existing tech stacks in days, making applications enterprise-ready to win bigger deals. • Auth0 Agent Gateway: Connect AI agents to downstream MCP servers via a centralized hub that handles access policies, credential injection, audit logging, and organization boundaries automatically. Stop asking "How do we secure our login?" and start asking "How does identity drive our revenue and risk goals?" Let's build the future together. 📌 Resources & Links: Learn more about Auth0 Customer Identity: https://auth0.com/ Explore Auth0 B2B Connect: https://auth0.com/docs/get-started/b2b-connect-enterprise Discover Auth0 for Agentic Commerce: https://auth0.com/resources/ebooks/the-identity-layer-behind-agentic-commerce Chapters 0:00 - Identity as a Board-Level Discussion 0:48 - Turning Identity into a Growth Multiplier 1:16 - Bringing Identity to Agentic Experiences 1:41 - Agentic Commerce with MCP & Google UCP 2:25 - Auth0 B2B Connect: Enterprise-Ready in Days 3:02 - Auth0 Agent Gateway for Downstream MCP Servers 3:35 - Driving 2027 Revenue & Risk Goals #Auth0 #Oktane #CIAM #AgenticCommerce #B2BConnect #Cybersecurity #EnterpriseAI #identitysecurity Keywords Auth0, Auth0 Keynote Highlights, Oktane, Identity as a Growth Multiplier, Auth0 B2B Connect, Auth0 Agent Gateway, Universal Commerce Protocol, Auth0 UCP, Anonymous Sessions Auth0, Universal Components for Agents, Agentic Commerce, Model Context Protocol MCP, Customer Identity Cloud

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