Federal Bank uses Oracle Fusion Sales and Oracle Marketing to automate campaigns, connect sales and service teams, improve customer visibility, and increase campaign engagement while boosting email open rates by 40 percent. By combining AI-driven marketing orchestration with connected customer data, the bank delivers faster campaign execution and better customer experiences across digital and branch channels. Explore similar customer stories at https://social.ora.cl/6005B8pYb3 Federal Bank, a private sector bank headquartered in India, uses Oracle Fusion Sales and Oracle Marketing to connect sales, marketing, and customer service activities while improving customer engagement across its digital and physical channels. Before implementing Oracle CX applications, the bank struggled with slow systems and disconnected customer experiences that limited visibility across teams and made it difficult to coordinate interactions with customers. Oracle helped the bank automate campaigns, track click-through rates and campaign performance, and improve operational efficiency across marketing initiatives. With AI capabilities built into Oracle Marketing, the bank can quickly orchestrate newsletters, creative assets, and campaign deployment while reducing manual work. Oracle Fusion Sales also gives relationship managers greater visibility into customer behavior and product opportunities, helping teams identify customers eligible for preapproved credit cards while reducing lending risk. By bringing together customer complaints, branch interactions, call center activity, and email communications into a single view, Oracle enables employees across the organization to better understand customer needs and respond more effectively. The connected Oracle CX environment has helped Federal Bank create stronger customer experiences while improving campaign engagement and marketing performance. Like what you learned about Federal Bank's Oracle story? Subscribe now https://social.ora.cl/60025k87j Join us at Oracle AI World: https://social.ora.cl/60035eVvJ Contact Oracle CX sales: https://social.ora.cl/6000FLUO0 Learn more about Oracle CX: https://social.ora.cl/6002FLUp8 Browse CX product tours: https://social.ora.cl/6001CEo8N Follow us here: LinkedIn: https://social.ora.cl/60035eXuF X: https://social.ora.cl/6008abVgG Instagram: https://social.ora.cl/60095eXDN Facebook: https://social.ora.cl/60065enQp

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