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公式動画＆関連する動画 [How Snapdragon Is Helping Redefine Fan Engagement in Sports]
At TIME House during Cannes Lions, TIME CEO Jessica Sibley joined Qualcomm EVP and CMO Don McGuire for a conversation on how Snapdragon is helping brands rethink fan engagement in sports. Drawing from Snapdragon's partnership with Manchester United, Don McGuire shared perspectives on building relevance through authentic community engagement, creating value for fans, and working alongside partners to deliver experiences that extend beyond the game itself.
Highligts from the conversation include:
• How Snapdragon approaches sports partnerships by putting fan communities at the center of the experience
• Why the right ecosystem relationships can unlock new opportunities for storytelling and engagement
• What brands can learn from sports about building lasting connections in an increasingly connected world
This event was presented by Snapragon and full video created by TIME Studios.
Learn more: https://www.qualcomm.com/snapdragon/overview
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