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公式動画＆関連する動画 [Qualcomm CMO Don McGuire on the Intersection of Sports, Music, and Tech]
At SPORT BEACH Cannes 2026, Don McGuire, EVP and CMO at Qualcomm, joined moderator Erika Bennett, Founder and CMO of Revolt/Offscript, alongside Rob Christensen, EVP of Global Sales at Vevo, Kevin Chernett, EVP and Head of Global Partnerships at Live Nation, and Olympic medalist Scotty James for a discussion on how sports, music, and technology is helping sports reach new audiences and build deeper fan connections across cultures and communities.
Highlights from the discussion include:
• How music serves as a powerful connector across different touchpoints
• How Snapdragon uses technology to foster connection with different communities
• What it takes to build authentic fan communities rooted in shared passions
Learn more: https://www.qualcomm.com/snapdragon/overview
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