Mark Granger, VP of Snapdragon Digital Cockpit at Qualcomm, shares how the company is redefining the in-car experience through advanced AI and strategic partnerships. He dives into the integration of cutting-edge AI models, the role of agentic AI within the hybrid cockpit, and how OEMs can leverage these solutions to deliver highly personalized, intelligent automotive interactions. Highlights from the conversation include: -Google Partnership & AI Integration: Announced collaborations with Google to integrate Google Cloud and Agentic AI capabilities within the Snapdragon Digital Cockpit, including leveraging Google's Gemini model on both edge and cloud. -Agentic AI & Hybrid Cockpit: Qualcomm's advancement into the world of Agentic AI and AI assistants, detailing its application in creating a hybrid cockpit experience that anticipates and responds to user needs. -White-Label Personalization for OEMs: The ability for Original Equipment Manufacturers (OEMs) to utilize Qualcomm's solutions as a white-label platform, allowing them to personalize the in-car experience with their unique brand identity. -Mercedes-Benz Announcement & Cockpit Demo: The partnership with Mercedes-Benz, showcasing how they are leveraging the Snapdragon Cockpit to deliver exceptional display quality and advanced features, plus a demonstration of their cockpit display. Learn more about the future of automotive experiences here: https://www.qualcomm.com/automotive

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