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  公式動画&関連する動画 [Qualcomm CMO Don McGuire on Ecosystems, AI, and Customer Loyalty]

At VivaTech Festival 2026, Qualcomm EVP & CMO Don McGuire joined Michael Kassan, Founder and CEO of 3C Ventures, alongside Alex Hardiman, Chief Product Officer at The New York Times, and Jean-Yves Minet, Global Brand President at Accor, for a discussion on how leading brands are creating deeper customer relationships through connected ecosystems, AI, and personalized experiences. Highlights from the discussion include: • How brands are building loyalty through ongoing engagement across products, services, and experiences. • The role AI plays in delivering more relevant and personalized customer experiences • Why human connection remains essential as brands scale engagement across more touchpoints Learn more: https://www.qualcomm.com/snapdragon/overview
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