Under Armour’s Lab96 Studios debut The Future Is Flag on Prime Video, highlighting the global rise of Women’s Flag Football. The new documentary, featuring elite athletes Diana Flores and Ashlea Klam, premieres on Prime Video on February 19th. _____ Under Armour’s Lab96 Studios and SMAC Entertainment, the talent management, production company and business incubator co-founded by Constance Schwartz-Morini and Michael Strahan, announced the upcoming release of The Future Is Flag, a definitive documentary exploring the rapid evolution and rising global stakes of women’s flag football. Directed by filmmaker, showrunner, and executive producer, Monica Medellin (Surf Girls, Prime Video), the film will debut on Prime Video on February 19, 2026. As flag football prepares for its historic Olympic debut at the LA28 Games, Medellin provides an intimate look at the athletes transforming the sport from a recreational pastime into a legitimate professional pursuit. The documentary follows the parallel journeys of two elite competitors and Under Armour athletes: Diana Flores, the star captain and quarterback for Team Mexico, and Ashlea Klam, the standout center for USA Football National Team. Today, both athletes top the rankings in women’s flag football, anchoring one of the sport’s most closely contested international rivalries. Flores has led the world’s top-ranked Team Mexico to multiple gold-medal finishes at the World Games, cementing their status as defending world champions and a global leader. Klam, meanwhile, captained USA Football to back-to-back IFAF Championship wins in 2023 and 2024, maintaining one of the most consistently successful programs in the sport. The film tracks Flores and Klam from the high-pressure environment of the 2025 World Games in China to the IFAF Continentals in Panama. Viewers will witness the intense preparation required to compete at the highest level while exploring the personal hurdles both athletes have overcome to get to where they are today.

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