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  公式動画＆関連する動画 [Desire at Scale and SASSY brands | Unilever]

  UL
Desire at Scale is Unilever’s new growth engine. It enables us to design brands that people don’t just need but also want – brands that spark pleasure, trust and belonging – and convert that feeling into consistent growth. This is driven by our SASSY framework which defines how we approach product development and our models of reach, engagement and validation. SASSY brands: • Science: Builds trust, irrefutable product superiority and innovation. • Aesthetics: Visually compelling, premium design cues. • Sensorials: Multisensory experiences you remember. • Said by others: A content ecosystem, amplified by creators, communities and brands. • Young spirited: Being culturally relevant. Discover more: https://www.unilever.com/news/news-search/2025/marketing-has-entered-a-new-era/ #UnileverInsights
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