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  公式動画＆関連する動画 [Dirt Is Good named first Laundry Detergent Partner of F1 ACADEMY™ | Unilever]

  UL
Unilever Home Care’s largest Power Brand, @Dirt Is Good (also known as OMO, Persil and Skip) has been named the first-ever Official Laundry Detergent Partner of F1 ACADEMY™, the all-female racing series, supporting greater opportunity and visibility for women progressing through motorsport. The partnership spotlights Wonder Wash Max, the brand’s latest innovation. Engineered for short cold cycles, Wonder Wash Max delivers superior performance, fast. That same mindset exists in motorsport where every second counts. This is the latest example of how we’re embedding Dirt Is Good in sports and culture to connect with new, highly engaged audiences – while further strengthening the brand’s commitment to helping level the playing field for girls and women in sport. #UnileverInsights
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