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  公式動画＆関連する動画 [Transforming marketing for the social-first era | Unilever]

  UL
In this interview for the WSJ Leadership Institute Presents podcast series, Unilever CEO Fernando Fernandez discusses the critical role influencers and content creators play in our marketing. He explains how traditional ‘one- to- many’ broadcast advertising is giving way to a ‘many-to-many’ model. Unilever has expanded its creator network to nearly 300,000 worldwide, reflecting its ambition to have an influencer in every community, and connect with consumers through authentic voices rather than corporate messaging. Fernando also discusses the rapid pace of digital content – where trends move fast and videos have a lifespan measured in days – making creator partnerships critical to modern brand building. Watch the full interview here: https://www.wsj.com/video/series/wsj-leadership-institute-leaders/why-unilever-ceo-fernando-fernandez-wants-an-influencer-in-every-zip-code/51D68243-9A2D-4C74-8542-7C737E4C3F49 #UnileverInsights
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