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公式動画&関連する動画 [The importance of volume growth in consumer goods | Unilever]
In this interview for the WSJ Leadership Institute Presents podcast series, Unilever CEO Fernando Fernandez talks about the importance of volume growth.
The business exists, he says, to increase the relevance of our portfolio in a sector – consumer goods – where people are making trillions of choices every year.
Offering products that more people choose, more often, helps us establish leadership positions in our categories. This results in strong volume growth which, in turn, delivers superior profits.
Watch the full interview here: https://www.wsj.com/video/series/wsj-leadership-institute-leaders/why-unilever-ceo-fernando-fernandez-wants-an-influencer-in-every-zip-code/51D68243-9A2D-4C74-8542-7C737E4C3F49
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