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公式動画＆関連する動画 [Why our FIFA World Cup 2026™ marketing must be culturally relevant | Unilever]
Why is cultural relevance crucial in marketing?
Landing brands in culture allows us to show up where our consumers are, become part of their world and turn that connection into conversion.
That’s why, as Official Personal Care Sponsor for the FIFA World Cup 2026™, our brands are activating through content, events and experiences that are built to feel authentic and engaging.
Brand leaders from Unilever’s Rexona, Dove, Axe and Dove Men+Care brands share why cultural relevance is crucial to driving growth.
Watch to find out more.
#UnileverBrands #UnileverPCXFIFAWorldCup2026 #FreshForTheGame #FIFAWorldCup
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