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公式動画＆関連する動画 [Axe premium fragrances drive sales with Gen Z consumers | Unilever]
A focus on fragrance has seen Axe find its edge with Gen Z, the first fully ‘digital native’ generation.
With its Fine Fragrance Collection, Axe is redefining deodorants by offering premium fragrances crafted by world-renowned perfumers. Since its launch in 2023, the collection has helped drive growth in all the brand’s markets around the world.
Growth is also being driven by humorous campaigns for Axe’s lower body spray and an agile response to social trends like #SmellLikeASnack.
Discover more:
https://www.unilever.com/news/news-search/2025/how-axe-found-its-edge-with-gen-z
#UnileverInsights
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