公式動画ピックアップ
AAPL
ADBE
ADSK
AIG
AMGN
AMZN
BABA
BAC
BL
BOX
C
CHGG
CLDR
COKE
COUP
CRM
CROX
DDOG
DELL
DIS
DOCU
DOMO
ESTC
F
FIVN
GILD
GRUB
GS
GSK
H
HD
HON
HPE
HSBC
IBM
INST
INTC
INTU
IRBT
JCOM
JNJ
JPM
LLY
LMT
M
MA
MCD
MDB
MGM
MMM
MSFT
MSI
NCR
NEM
NEWR
NFLX
NKE
NOW
NTNX
NVDA
NYT
OKTA
ORCL
PD
PG
PLAN
PS
RHT
RNG
SAP
SBUX
SHOP
SMAR
SPLK
SQ
TDOC
TEAM
TSLA
TWOU
TWTR
TXN
UA
UAL
UL
UTX
V
VEEV
VZ
WDAY
WFC
WK
WMT
WORK
YELP
ZEN
ZM
ZS
ZUO
公式動画＆関連する動画 [How Dove’s r/eal reviews Reddit campaign drove Desire at Scale | Unilever]
Dove’s r/eal Reviews campaign sparked over 1 billion impressions, scooped six coveted Cannes Lions – two Gold, one Silver and three Bronze – and won trust by earning the right to belong to a community.
With complete confidence in the product’s superior science, Dove invited Redditors to share their thoughts on its Intensive Repair Hair Mask and made them a promise: whatever you write, we’ll publish the first 50 reviews – with permission, without edits.
Reddit’s culture thrives on unfiltered honesty, instilling fear in many brands. Dove saw it as an opportunity to show total transparency, amplifying the unfiltered reviews on social and on billboards at its Manhattan pop-up.
Emily Barfoot, Head of Dove US for Beauty & Wellbeing, shares more in this video.
Read the full story here: https://www.unilever.com/news/news-search/2026/how-dove-turned-reddits-unfiltered-honesty-into-unmissable-marketing/
#UnileverNews
114
0